How Pay Close Attention Partnered with Renowned Boxing Trainer Ben Davison to Create BRAINS CBD, a standout brand for athletes, fitness enthusiasts, and health-conscious consumers.

BRAINS CBD, in partnership with renowned boxing trainer Ben Davison, sought to create a standout brand that would resonate with athletes, fitness enthusiasts, and health-conscious consumers looking for high-performance CBD products. The brand's mission was to provide premium, scientifically-backed CBD supplements aimed at enhancing mental clarity, recovery, and performance. Pay Close Attention was tasked with developing a powerful and sophisticated brand design that would convey BRAINS CBD’s focus on science, athleticism, and wellness.

BRAINS CBD faced the challenge of entering the rapidly growing and competitive CBD market with a brand that could stand apart in its commitment to athlete performance and mental well-being.

CHALLENGE: Brand creation

Differentiation in a Crowded Market: The CBD industry is flooded with new entrants, making it essential for BRAINS CBD to develop a unique identity that would appeal to both professional athletes and general consumers.
Emphasizing Science and Athletic Performance: As a brand endorsed by a top-tier boxing trainer, the design needed to reflect credibility, performance-driven results, and a strong foundation in scientific research.
Building Trust with Athletes: With Ben Davison’s influence, the brand had to gain the trust of professional athletes including former WBC World Champion Anthony Joshua who require peak mental and physical performance, positioning BRAINS CBD as the premium choice.

SOLUTION: Creating a fresh identity that embodied ambition, inclusivity, and modern sportsmanship.

Pay Close Attention designed a bold and sophisticated brand identity for BRAINS CBD that reflected its core values of performance, science, and recovery, while connecting with both athletes and a broader wellness community.

1. Dynamic and Sleek Visual Identity

To reflect BRAINS CBD’s focus on athletic performance and mental clarity, Pay Close Attention crafted a sleek, high-performance visual identity.

Logo Design: The logo was designed to be modern, clean, and bold, incorporating strong, angular lines to symbolize mental sharpness and physical strength. The use of simple but powerful iconography highlighted the brand’s focus on mental performance and recovery.
Color Palette: The color scheme included a sharp combination of blacks, greys, and greens—communicating both premium quality and natural wellness. These colors evoked feelings of calm, focus, and strength, aligning with the product’s benefits.
Typography: Bold, modern typography was chosen to emphasize strength and clarity, fitting the performance-driven narrative of the brand.

2. Athlete-Driven Storytelling

Given Ben Davison’s involvement, the brand identity incorporated athlete-focused storytelling to position BRAINS CBD as the go-to supplement for top-performing athletes.

Athletic Imagery: The brand visuals prominently featured athletes in motion, capturing moments of focus, recovery, and performance. This reinforced the connection between the product and its intended audience of athletes and fitness enthusiasts.
Endorsement Integration: The brand design made effective use of Ben Davison’s reputation, using his image and story in marketing materials to highlight his trust in BRAINS CBD and its benefits for high-performance recovery and mental clarity.

3. Science Meets Performance

Pay Close Attention ensured that the brand reflected its strong foundation in research and science, while maintaining a focus on athleticism and wellness.

Scientific Backing: The design incorporated clean, minimalist visuals that suggested precision and scientific rigor. Infographics and data visualizations were used across the brand’s digital touchpoints to emphasize the science behind CBD and its benefits for the brain and body.

RESULTS

Pay Close Attention’s brand design for BRAINS CBD delivered significant results in helping the brand stand out in the crowded CBD market:

Strong Market Differentiation: BRAINS CBD quickly gained recognition for its premium, performance-driven identity, positioning itself as a top-tier product for athletes and wellness enthusiasts.
Athlete Trust and Credibility: Ben Davison’s involvement and endorsement of the brand, combined with Pay Close Attention’s athlete-focused storytelling, built trust among professional athletes, leading to strong engagement within the fitness community.
Increased Consumer Engagement: The sleek, modern design attracted a broader audience beyond athletes, including health-conscious consumers looking for high-quality, scientifically-backed CBD products.

CONCLUSION

Pay Close Attention’s work on the brand design for BRAINS CBD showcases the power of an athlete-focused, scientifically-backed approach to brand identity. By blending sleek, modern visuals with storytelling that highlights the connection between mental clarity and physical performance, Pay Close Attention created a brand that resonates deeply with its target audience. BRAINS CBD’s distinctive identity, paired with Ben Davison’s endorsement, has positioned it as a premium, trusted choice in the competitive CBD market.

Interested in reshaping your brand to thrive in the attention economy?

Get in touch.

BRAINS CBD faced the challenge of entering the rapidly growing and competitive CBD market with a brand that could stand apart in its commitment to athlete performance and mental well-being.

CHALLENGE: Brand creation

Differentiation in a Crowded Market: The CBD industry is flooded with new entrants, making it essential for BRAINS CBD to develop a unique identity that would appeal to both professional athletes and general consumers.
Emphasizing Science and Athletic Performance: As a brand endorsed by a top-tier boxing trainer, the design needed to reflect credibility, performance-driven results, and a strong foundation in scientific research.
Building Trust with Athletes: With Ben Davison’s influence, the brand had to gain the trust of professional athletes including former WBC World Champion Anthony Joshua who require peak mental and physical performance, positioning BRAINS CBD as the premium choice.

SOLUTION: Creating a fresh identity that embodied ambition, inclusivity, and modern sportsmanship.

Pay Close Attention designed a bold and sophisticated brand identity for BRAINS CBD that reflected its core values of performance, science, and recovery, while connecting with both athletes and a broader wellness community.

1. Dynamic and Sleek Visual Identity

To reflect BRAINS CBD’s focus on athletic performance and mental clarity, Pay Close Attention crafted a sleek, high-performance visual identity.

Logo Design: The logo was designed to be modern, clean, and bold, incorporating strong, angular lines to symbolize mental sharpness and physical strength. The use of simple but powerful iconography highlighted the brand’s focus on mental performance and recovery.
Color Palette: The color scheme included a sharp combination of blacks, greys, and greens—communicating both premium quality and natural wellness. These colors evoked feelings of calm, focus, and strength, aligning with the product’s benefits.
Typography: Bold, modern typography was chosen to emphasize strength and clarity, fitting the performance-driven narrative of the brand.

2. Athlete-Driven Storytelling

Given Ben Davison’s involvement, the brand identity incorporated athlete-focused storytelling to position BRAINS CBD as the go-to supplement for top-performing athletes.

Athletic Imagery: The brand visuals prominently featured athletes in motion, capturing moments of focus, recovery, and performance. This reinforced the connection between the product and its intended audience of athletes and fitness enthusiasts.
Endorsement Integration: The brand design made effective use of Ben Davison’s reputation, using his image and story in marketing materials to highlight his trust in BRAINS CBD and its benefits for high-performance recovery and mental clarity.

3. Science Meets Performance

Pay Close Attention ensured that the brand reflected its strong foundation in research and science, while maintaining a focus on athleticism and wellness.

Scientific Backing: The design incorporated clean, minimalist visuals that suggested precision and scientific rigor. Infographics and data visualizations were used across the brand’s digital touchpoints to emphasize the science behind CBD and its benefits for the brain and body.

RESULTS

Pay Close Attention’s brand design for BRAINS CBD delivered significant results in helping the brand stand out in the crowded CBD market:

Strong Market Differentiation: BRAINS CBD quickly gained recognition for its premium, performance-driven identity, positioning itself as a top-tier product for athletes and wellness enthusiasts.
Athlete Trust and Credibility: Ben Davison’s involvement and endorsement of the brand, combined with Pay Close Attention’s athlete-focused storytelling, built trust among professional athletes, leading to strong engagement within the fitness community.
Increased Consumer Engagement: The sleek, modern design attracted a broader audience beyond athletes, including health-conscious consumers looking for high-quality, scientifically-backed CBD products.

CONCLUSION

Pay Close Attention’s work on the brand design for BRAINS CBD showcases the power of an athlete-focused, scientifically-backed approach to brand identity. By blending sleek, modern visuals with storytelling that highlights the connection between mental clarity and physical performance, Pay Close Attention created a brand that resonates deeply with its target audience. BRAINS CBD’s distinctive identity, paired with Ben Davison’s endorsement, has positioned it as a premium, trusted choice in the competitive CBD market.

Interested in reshaping your brand to thrive in the attention economy?

Get in touch.

How Pay Close Attention Partnered with Renowned Boxing Trainer Ben Davison to Create BRAINS CBD, a standout brand for athletes, fitness enthusiasts, and health-conscious consumers.

How Pay Close Attention Partnered with Renowned Boxing Trainer Ben Davison to Create BRAINS CBD, a standout brand for athletes, fitness enthusiasts, and health-conscious consumers.

How Pay Close Attention Partnered with Renowned Boxing Trainer Ben Davison to Create BRAINS CBD, a standout brand for athletes, fitness enthusiasts, and health-conscious consumers.

Editorial Team, Pay Close Attention