As a new entrant in the health and wellness space, FEWE brings CBD skincare and functional fragrance to the market but faced the challenge of building a brand identity that would quickly establish credibility, differentiate it from competitors, and resonate deeply with its target audience.

CHALLENGE: Brand creation

• Creating Brand Recognition: FEWE needed a distinctive design that would stand out in a crowded market and build immediate recognition.

• Communicating Innovation: The brand design had to convey FEWE’s innovative approach to wellness and its dedication to providing cutting-edge solutions.

• Connecting with a Diverse Audience: FEWE aimed to appeal to a wide demographic, so the design needed to be inclusive and resonate with various communities, from young wellness enthusiasts to those seeking long-term health solutions.
  
  

SOLUTION

Pay Close Attention developed a brand design for FEWE that emphasized its unique position in the health and wellness market, balancing innovation with a human-centric approach.

1. Bold Visual Identity

Pay Close Attention crafted a striking visual identity that captured the essence of FEWE’s mission:

• Modern Aesthetic: The brand design featured a clean, contemporary look with bold typography and a color palette that reflected energy, vitality, and wellness. This modern aesthetic positioned FEWE as a forward-thinking brand ready to disrupt the industry.

• Iconography and Logo: The logo was designed to be simple yet memorable, symbolizing movement, growth, and holistic wellness. Supporting iconography reinforced FEWE’s values of empowerment and innovation, making the brand easily recognizable across digital and physical platforms.

2. Storytelling through Design

Recognizing the importance of emotional connection in the wellness industry, Pay Close Attention used design to tell FEWE’s story:

• Human-Centered Imagery: The visual design prominently featured diverse individuals engaging with the brand in real-life scenarios, reinforcing the message that FEWE is for everyone, no matter where they are on their wellness journey.

• Narrative Elements: Design elements were carefully chosen to evoke feelings of trust, empowerment, and transformation—key themes that resonated with FEWE’s brand mission.

3. Scalable Design for Digital and Physical Spaces

Pay Close Attention ensured that FEWE’s brand design was flexible and scalable, enabling the brand to maintain consistency across both digital and physical touchpoints:

• E-Commerce and Digital Platforms: FEWE’s online presence was enhanced with a sleek and intuitive design for its e-commerce platform, ensuring a seamless and engaging user experience. The design was mobile-friendly and optimized for customer engagement.

RESULTS

The brand design developed by Pay Close Attention had a transformative effect on FEWE, helping the brand establish itself as a prominent player in the wellness industry:

• Instant Brand Recognition: FEWE’s bold visual identity allowed it to stand out in a competitive marketplace, gaining immediate recognition among its target audience.

• Increased Engagement: The human-centered design and strong storytelling elements helped FEWE connect emotionally with its audience, leading to increased engagement both online and in retail spaces.

• Cohesive Brand Presence: With a consistent design applied across all digital and physical touchpoints, FEWE was able to present a unified and professional brand image that resonated with consumers and positioned it for growth.

  
  

CONCLUSION

Pay Close Attention’s work with FEWE showcases the power of thoughtful brand design in establishing a new identity within a competitive industry. By crafting a bold, modern, and human-centric visual identity, Pay Close Attention enabled FEWE to differentiate itself in the health and wellness space while staying true to its values of innovation and inclusivity. The resulting design not only built strong brand recognition but also set the stage for future growth and success in both digital and physical markets.

Interested in reshaping your brand to thrive in the attention economy?

See more at https://www.instagram.com/paycloseattention.world

Get in touch.